Caldwell Hires Sarah Stitt for RUD Products

The Caldwell Group Inc. has named Sarah Stitt product manager of the Rockford, Illinois-based company’s RUD range.

July 19, 2024

The below-the-hook and material handling equipment manufacturer has a longstanding partnership with RUD to bring lifting points and other products to the U.S. and Canada. Stitt has joined the company’s marketing team and will spearhead growth of the portfolio in these key regions.

She will work closely with Jay Schroeder, regional sales manager RUD west, and the technical sales, customer service, sales, and engineering teams to identify new product sales opportunities, analyze market trends, and drive revenue of the RUD line. Stitt will also work closely with RUD’s German sales and marketing teams to help identify and grow market segments and user groups.

Tyson Philippi, chief operating officer, said: “At Caldwell, we are committed to delivering innovative lifting points that exceed customer expectations, increase safety, and improve the performance of riggers, crane operators, material handlers, and manufacturers. With Sarah's appointment, we are poised to enhance brand awareness and adoption in the North American market.”

Lisa Sympson, marketing manager, said: “Sarah has been part of the Caldwell marketing team for more than a year and is a great fit for the RUD product management role. Her knowledge of the industry, customers, and now the RUD product line, will give this growing part of our business the focus and attention it deserves.”

Stitt said: “As the newest member of this dynamic team, I look forward to fostering collaboration between RUD and Caldwell to provide our customers with the best solutions available. I am committed to using my knowledge to help bring RUD brand awareness and value to the U.S. and Canada.”

The new-look Caldwell RUD team will continue to raise the profile of a range of rigging products that is already considered best-in-class in Europe and elsewhere in the world. Caldwell has forged a successful collaboration with the RUD Group, to unite sales and marketing activities in North America for material handling and lifting devices within a common organization. The RUD portfolio includes slings and lifting points for the most complex tasks for integration into almost any application.

Caldwell’s Schroeder added: “RUD is a high-quality, Germany-manufactured product, so it takes a certain type of company to be able to deliver it here in North America, keeping lead times short and stock levels high, close to the point of use. The timing is perfect to add Sarah to the team with continued emphasis on telling everyone we are here — and here to stay.”